Burger King and the CoffeeToGo business
The fast food chain Burger King now seems to want to steal the coffee drinkers from its fiercest competitor McDonalds. Not with a copied McCafe concept – but at least with freshly ground coffee in a CoffeeToGo mug.
And in order to fix as many coffee junkies as possible to their goods right away, there is a mug of coffee, white coffee or cappuccino made from uncut 100% Arabica at a trial price of just 50 cents per mug. Whether the coffee also provides the taste buds what their spot promises, everyone has to test for themselves …